Modelry

B2B Platform

Brand Identity & Product Design

Scope
Brand, Visual Identity, Web Design

Year
2022

Client
Modelry (part of CGTrader)

Context

Modelry (previously Arsenal) needed to pivot from a startup service into a scalable B2B platform for 3D model creation. The challenge: establish credibility with enterprise clients (Google, Adobe etc...) while maintaining approachability for smaller e-commerce brands.

Solution

I developed a comprehensive brand identity built on the idea of "invisible complexity" - professional 3D modeling made simple. The visual system uses soft gradients and clean geometry to communicate technical precision with human touch. Led the design across brand identity, website and marketing collateral.