hyperCREW

Agency Repositioning

Brand Identity & Art Direction

marcinmoscicki_hyperCREW_08

Scope
Brand Strategy, Visual Identity, Positioning, Collateral, Webdesign, Social Media.

Year
2018

Client
hyperCREW Agency

2026_hyperCREW_mockup_04a
2026_hyperCREW_mockup_04
marcinmoscicki_hyperCREW_09

Context

A Polish digital agency needed to pivot from digital production to full service creative agency. The rebrand had to signal this strategic shift while retaining existing client relationships built on production quality.

marcinmoscicki_hyperCREW_04
marcinmoscicki_hyperCREW_07
marcinmoscicki_hyperCREW_06

Solution

I led the repositioning from concept through execution -  developing a vibrant, digital-native identity using bold color (blue/pink) and contemporary graphic patterns. The visual language bridges their production heritage with new social media capabilities, supporting their evolution into a modern content studio.

marcinmoscicki_hyperCREW_03
marcinmoscicki_hyperCREW_05-1

© 2026 Marcin Mościcki