adMarketplace
B2B Platform
Strategic Color Direction & Web Design
Scope
Brand Lifting, Color System,
Art Direction, Web Design
Year
2021
Client
adMarketplace
Context
A search advertising platform needed to refresh their digital presence, including logo modernization. Budget constraints meant a full rebrand wasn't feasible - but the existing identity felt dated and struggled to compete with more contemporary tech brands.
Solution
Rather than redesigning the logo mark, I developed a strategic color direction that completely transformed brand perception. The new palette repositioned the brand as modern and dynamic while working within existing assets. The transformation was significant enough that leadership initially thought it was a new logo. I led initial web design direction, which was later expanded by the in-house team.
Interested in working together? hello@marcinmoscicki.com