CGDream is an AI image generation tool that enables users to create content for a wide range of purposes, including art, social media, advertising, and more.
Branding, Web Design, Campaign
BACKGROUND
With the advancement of generative AI technology, CGTrader embarked on a venture to develop a product capable of generating images using its proprietary tool. A groundbreaking innovation was the ability to produce images based on uploaded or selected 3D models, setting a new standard in the industry.
CHALLENGE
The objective was twofold: create a distinctive sign compatible with other CGTrader brands and develop a comprehensive website with supporting visuals to promote the service effectively.
SOLUTION
The logo design, consistent with CGTrader's brand identity, commenced with a basic cuboid augmented with three-dimensional elements positioned at 120-degree intervals. This approach symbolizes both the 3D aspect and the image generation process itself. Opting for purple hues, evoking notions of the future, the unknown, and magic, aligned seamlessly with the innovative nature of AI-driven image generation. The minimalist and modern website design prioritized showcasing the works while ensuring smooth navigation and user interface.
© 2024 Marcin Mościcki