EIKO
Smart Battery Energy Storage Solution.
Branding
BACKGROUND
EiKO is an emerging company dedicated to manufacturing and selling batteries, with plans to potentially expand into solar modules in the future. Operating within the renewable energy and battery storage (BESS) sector, EiKO targets the B2B market, specifically small and medium-sized businesses including installers and distributors.
CHALLENGE
Although the company is founded by industry veterans with extensive experience, the brand and its area of focus are new. The challenge was to create a robust and contemporary logo that would be versatile enough to look appealing on advertisements, devices (batteries), leaflets, and even T-shirts.
SOLUTION
Our solution is a logo that embodies both strength and modernity. The design features a formal transformation of the letter "E," stylized into breaking waves. The use of blue and navy blue colors imparts a sense of seriousness, while subtle elements of blood red add a dynamic contrast, emphasizing modernity.
The chosen typography includes a sleek, stylish typeface for main slogans and a slightly more conventional, yet distinctive typeface for body text. The liberal use of white space enhances the overall impression of professionalism, cleanliness, and openness.
© 2024 Marcin Mościcki