Energy Smart Solutions
Green energy is our common future, and renewable energy sources are the future of the energy industry.
Brand identity
BACKGROUND
Transitioning Solar Smart Solutions to Energy Smart Solutions, we embarked on a journey to redefine our brand identity within the renewable energy sector. Our aim was to expand beyond photovoltaics and embrace a broader spectrum of renewable energy solutions. With a focus on innovation and user-centricity, we sought to cater to the needs of heat pump installers and distributors, ensuring they felt supported and empowered by our expertise and experience.
CHALLENGE
The challenge lay in repositioning the company's image while preserving its technological prowess and reliability. The client specified the avoidance of trendy colors to ensure the logo remained timeless. The objective was to convey the company as a responsible and innovative partner, leading in both knowledge and technology. Moreover, the company sought to be perceived as modern, empathetic, and attentive to the needs of its customers, reflecting its commitment to renewable energy solutions.
SOLUTION
To address all challenges, the company's new logo incorporated colors associated with various renewable energy sources: green for eco-friendliness, blue for wind energy, and yellow for solar power. The addition of black conveyed seriousness and solidity, while the hexagonal shape symbolized technology and innovation. The arrangement of the elements, resembling recovery and height, further reinforced the company's commitment to progress. Rounded shapes softened the overall design, emphasizing empathy and care, key values for the company's brand identity.
© 2024 Marcin Mościcki