Foods Brothers
Your wholesale partner for the best plant-based meat, meat, and much more.
Brand identity
BACKGROUND
Foods Brothers is not only the exclusive distributor of internationally renowned brands such as Beyond Meat and Linda McCartney's in Poland, but also pioneers in the field of premium food that promotes health. Their mission extends beyond mere distribution; they are building an ecosystem that integrates plant-based and animal products through sustainable production. They focus on health benefits, accessibility, and compatibility with the future of our planet.
The current portfolio emphasizes high-quality meat alternatives, including plant-based mince, poultry, pork, and vegan burgers, meatballs, and sausages. These foods are not only delicious but also rich in protein, essential for meeting people's nutritional needs.
CHALLENGE
Create a modern, agile visual identity with the potential to expand into various product categories.
SOLUTION
The brand new logo is based on ambiguous, strong, and modern typography. This approach ensures that the logo can be combined with other brands without losing its impact, meaning, or expressiveness. Strong letters convey reliability and responsibility, while their arrangement demonstrates agility and adaptability.
A versatile color palette has been developed for the logo, covering the entire range of product categories. This palette is open to expansion as the Foods Brothers product portfolio evolves.
© 2024 Marcin Mościcki