hyperCREW
Revamping the agency's image into a comprehensive 360° agency capable of executing large-scale campaigns and projects effectively.
Brand identity, Web design, Social Media and more
BACKGROUND
hyperCREW, a multi-city agency, specialized in corporate clients and developer implementations. Despite serving numerous sizable clients, it lacked opportunities for larger-scale projects or campaigns.
CHALLENGE
The agency aspired to reposition itself as a dynamic, creative entity capable of managing substantial budgets and campaigns. Alongside this shift, there was a desire to revamp its visual identity, infusing it with freshness and dynamism.
SOLUTION
The new logo underwent significant simplification, imbuing it with a sense of credibility and reliability. Conversely, dynamic colors were employed to distinguish the agency's communication from its competitors. A deep navy blue appealed to corporate sensibilities, while raspberry infused a sense of agility and proactiveness. The inclusion of plants, particularly succulents, symbolized a fresh approach to creativity. Additionally, succulents' easy reproduction subtly referenced the agency's brainstorming and ideation processes. Complementing the logo redesign, a new website, presentation materials, and social media strategies were developed to reinforce the reimagined brand identity.
© 2024 Marcin Mościcki