hyperCREW

Revamping the agency's image into a comprehensive 360° agency capable of executing large-scale campaigns and projects effectively.

Brand identity, Web design, Social Media and more

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BACKGROUND

hyperCREW, a multi-city agency, specialized in corporate clients and developer implementations. Despite serving numerous sizable clients, it lacked opportunities for larger-scale projects or campaigns.

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CHALLENGE

The agency aspired to reposition itself as a dynamic, creative entity capable of managing substantial budgets and campaigns. Alongside this shift, there was a desire to revamp its visual identity, infusing it with freshness and dynamism.

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SOLUTION

The new logo underwent significant simplification, imbuing it with a sense of credibility and reliability. Conversely, dynamic colors were employed to distinguish the agency's communication from its competitors. A deep navy blue appealed to corporate sensibilities, while raspberry infused a sense of agility and proactiveness. The inclusion of plants, particularly succulents, symbolized a fresh approach to creativity. Additionally, succulents' easy reproduction subtly referenced the agency's brainstorming and ideation processes. Complementing the logo redesign, a new website, presentation materials, and social media strategies were developed to reinforce the reimagined brand identity.

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Let's create something
extraordinary together!

Ready to start? Click below!

© 2024 Marcin Mościcki