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Woseba Campaign

Campaign | Illustration  |  Design

Overview

Woseba is a Polish coffee brand that produces very high-quality coffee blends. In Poland it has been mainly associated with cheap coffee, mainly through its presence in supermarkets and previous advertising campaigns aimed mainly at the traditional and older user.

Approach

Our approach was to create an illustrative social media campaign aimed at a much younger and more modern user. The graphics and illustrations are abstract and modern – the product ones are related in colour and theme to the products.

Marcin Moscicki 2022  |  mm.moscicki@gmail.com