Modelry
Powered by the world’s largest 3D stock marketplace, Modelry is reinventing the way retailers and brands market and sell their products online.
Branding, Web Design, Collaterals
BACKGROUND
CGTrader stands as the world's largest marketplace for 3D models, offering a platform where freelancers can be engaged to create custom 3D models. Recognizing the demands of corporate clients, CGTrader has introduced a B2B service facilitating the seamless generation of numerous 3D models online.
CHALLENGE
The objective was to infuse a sense of professionalism while maintaining a distinctive edge. Crafting a sign for CGTrader involved more than just individual branding; it was part of a broader initiative to unify the brand. The challenge lay in designing a sign that could stand alone yet seamlessly integrate with other CGTrader brands, signaling their shared identity.
SOLUTION
We initiated the design process with a simple cuboid, incorporating the letter "M" and pairing it with the brand name. This typographic approach was a departure from the norm, yet it harmonized with CGTrader's overarching brand strategy. While adopting a sleek aesthetic, we opted for a blue color scheme, synonymous with the B2B landscape. Infusing touches of pale purple, yellow, and salmon injected a fresh and contemporary feel. Alongside the sign, we developed key visual elements such as KV, website assets, and iconography to ensure cohesive brand communication.
© 2024 Marcin Mościcki